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Ep179 – Ben Thompson (Co-founder & CEO – Employment Hero) on growth, PMF & principles
The Startup Playbook Podcast
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International Expansion during COVID-19 Challenges
Exploring how the company navigated international expansion amidst the uncertainties of the COVID-19 pandemic by prioritizing helping people and developing new features. The chapter emphasizes the importance of understanding local markets, adapting product features, and overcoming challenges such as differing employment laws and user experience expectations. It also discusses the founder's evolving role, strategic hiring decisions, and the 'who' methodology for recruiting the right talent.
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