Show Notes:

00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP
1:24: The relationship between SEO and Growth Marketing
2:05: How search can create demand
4:30: Is inbound marketing still relevant?
5:26: Determining the pace of content quantity (Aura case study)
8:29: How Gaetano convinced executives to invest in content
10:43: The ideal freelance team structure
15:38: Why promising too much content is problematic
17:38: Ranking expectations, how to prioritize content
20:52: Aura’s unique content strategy, how to identify winning topics
23:34: Topic research — how to uncover business potential
29:24: How video makes an impact and how to budget for it
39:39: Examples of “Pain Point SEO”
45:35: How to think about link building within a startup
54:40: Gaetano’s final tips, tactics, and recommendations

Show Links:

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