AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
The 5 Phases of Content Marketing | Ep 429
The Game w/ Alex Hormozi
The Role of Organic Marketing in the Business?
If you have other ways of getting customers, which for most of you would be manual appbound affiliates or paid ads, right? Those are probably the other three ways that you're getting new customers. If those are the primary channels, you do not want to take your eye off the ball and that because that's what foods on the table. That being said, if that is how you acquire customers, the purpose or the objective of having the organic content is lead nurture, not lead generation. The only litmus test you have to pass there is that you've posted something recently that's not shit. And again, you do it for one for the sales team and two for marketing.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode