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12. How to get Leads WITHOUT Relying on Social Media with Lex Roman
The CEO Wingwoman
Is It Worth the Time to Invest in People?
I think it comes down to not only where your audience is, but also what you enjoy. So if you are super excited to be filming videos and making content, like I have some clients I work with who they like being creators, right? They like using TikTok. And that's great. If you enjoy that activity and you believe your audience is there, that can be worthwhile. It tends to be a lower conversion rate than when you're networking or doing referrals... But it can pay off in the long term.
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