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AI & Conversion: Stop Using AI To Find Efficiencies - Instead Find Deficiencies With Andy Crestodina

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CHAPTER

Rethinking AI in Conversion Rate Optimization

This chapter explores the pitfalls of using artificial intelligence in conversion rate optimization, stressing the importance of identifying strategic deficiencies rather than mere efficiencies. It warns against the trend of producing generic content, which risks diluting brand uniqueness and effectiveness in marketing efforts.

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