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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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Can Guarantees Really Help You Get Pain Free?

I call it a success path. I got it from Russell Bronson, which basically is like the instead of step by step instructions that tell you if you want to get rid of your pain, here's what you got to do. And if you do all of those things, I will guarantee that you are pain free in X number of weeks. Like, I can't do the things for you. You have to do the things. So we need to maybe set some minimum standards of if you come twice a week and still don't hit your result, then we will give you your money back or something like that. It's people who are ready to do it and they're just not

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