3min chapter

Marketing Against The Grain cover image

How to Become a Brand Tastemaker

Marketing Against The Grain

CHAPTER

What Brands Can Take From Solana?

Solana shoes are made in collaboration with a company called Blank Souls, S-O-L-E-S. Each holder of these shoes also becomes an NFT holder of the NFT that is associated with their pair of shoes. So one of the things I think about when you say, what can brands take from this in terms of how do I make taste within my market? "I actually wonder and taste you want to be on one end of the spectrum," he says.

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