Are the Rumors Costless to Hold?

"It's just a soap opera. It's like a real housewives but even dumber," he says of rumors and fake news. "You probably get social points for spreading the rumor, right? When you tell the rumor to somebody else who is primed to receive the rumor, you're going to get social points." Theories are costless because they build in group loyalty by basically shining the outside world so there's that thread. 'I'm burning bridges, burning bridges as he calls it yep'