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Direct to Consumer Models and Health Care
We all are kind of distoquet with it and assume that this is this industry where we're not supposed to know the prices until afterwards. No other industry works this way. And so i think direct to consumer models play a huge role in getting patiencs to think, oh, i can treat this like other services. It's not like we're not annoying consumers in other ways. We already are. So we just need to apply that same attitude to health care.