Direct to Consumer Models and Health Care

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We all are kind of distoquet with it and assume that this is this industry where we're not supposed to know the prices until afterwards. No other industry works this way. And so i think direct to consumer models play a huge role in getting patiencs to think, oh, i can treat this like other services. It's not like we're not annoying consumers in other ways. We already are. So we just need to apply that same attitude to health care.

This talk was recorded LIVE at the All-In Summit in Miami and included slides. To watch on YouTube, check out our All-In Summit playlist: https://bit.ly/aisytplaylist

0:00 The Lanby's Tandice Urban breaks down why healthcare has a customer service problem, and how to fix it

12:28 Bestie Q&A: changing American's perspective on healthcare, opportunity for DTC health brands, why is medical spend at all-time highs while avg lifespan has flatlined/slightly decreased?

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