#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
The Mentor with Mark Bouris
00:00
I'll Make Baby Chinos for the Kids, Right?
If there's a female in the room, I can guarantee you it'll be that person, right? It'll be her. But yeah, I spend a lot of time with the female. Kids run around the dealership. They make the customer uneasy because the kids are running around the show and touching things they shouldn't do. My chances of selling them a car, if they're not relaxed, I've got to relax the kids. Now the parents are relaxed and we can get on helping them buy a car. The most important thing is to get the buyers relaxed. Yeah, absolutely. No matter what. So it's about identifying what are the things that are not relaxing them at the
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