Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Is Plain Language Harder Than You Think?
"I believe avidly in plain language. It's the communication movement i'm alined with, and have been for my entire career," he says. "If you subscribe to the philosophy, you believe i am the writer, i will adjust what i am writing so that i can be quite certain my reader can understand and use it." He adds: 'You have to know your reader, you have to'
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