The Importance of Family Owned Businesses in E-Commerce

I spent many years in New Zealand and I have a lot of clients in the ANZ region. They've always had field sales as the driver of 99% of their business. Some felt this is totally the wrong path for the business to go. It's not how we operate. We operate on that face-to-face model, that relationship model. And so what they've ultimately decided to do is to actually shut down the parent company and create two brand new businesses. Oh my gosh. One is going to continue to operate the old school way with the strong field sales team. The current CEO who's in favor of going all in on digital, all in on e-commerce