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2min chapter
Gen Z Marketing knacken - mit Jan König von Odaline
OMR Education
Konsistenz und Integration in der Markenwahrnehmung
In diesem Kapitel wird die Bedeutung strategischer Investitionen und Konsistenz im Marketing hervorgehoben, um die Markenwahrnehmung zu verändern. Es wird dargelegt, wie wichtig die Integration von Marketingstrategien über verschiedene Medien und die Zusammenarbeit zwischen Agenturen ist, sowie der oft unterschätzte Wert von TV-Werbung.
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