1841: Ways to Avoid Messing Up Your Fitness Goals on the Weekends, Why Motivation is Overrated, How to Use Mobility to Improve Muscle Connection & More (Listener Live Coaching)
Mind Pump: Raw Fitness Truth
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The Shift in Marketing: From Endorsements to Shared Ownership
This chapter explores the transformation in advertising from celebrity endorsements to influencer partnerships that include shared ownership. It highlights how this model benefits both brands and influencers, complemented by examples from competitive markets like energy drinks and high-protein cereals.
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