The Rise and Fall of Quibi: Lessons in Short-Form Content

This chapter explores Quibi's ambition to dominate the short-form video market, aiming to rival TikTok with high-quality offerings but ultimately facing challenges in engagement and execution. It highlights the internal conflicts, reliance on star power, and the adverse effects of the COVID-19 pandemic that led to its downfall. Additionally, the chapter draws parallels with the earlier platform Vine, discussing its impact on modern short-form content and the evolution of video-sharing platforms.