Accenture and WME - The Future of Digital Marketing

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Despite the enormous success with WME now endeavor, David knew that there were limits. He needed a hop to a new part of the jungle gym or create his own. Accenture asked if we would pitch with them, Accenture directed. And I remember being actually blown away because it suddenly made me realize like they could capture things and amplify things from a technology point of view from a systems thing.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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