Damon and his co-founders had struck up partnerships with retailers around the country. They would now have to fill those new orders with money they didn't have. Damon couldn't find a bank that wanted to bet on him, even with $300,000 of orders in hand. So just as he had with his very first hats, he partnered with his mom.
How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.
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