Are We Tracking It Just Right?

Marketers can build a good gut and around guiding their decisions too. But i don't think the whole trust your gut thing is enough, because guts can often be wrong. I like to triangulate based on a few different pieces of information. One is all the attribution data. It does tell you something exactly but it's not an pease. The data surveys what do customers tell you their seeing? And then just you having one to one conversations about their buying journey. Between those three pieces of data, surveys, attribution data and one to one conversation, you usually get not a full picture, but it's a better picture.