The Importance of Serendipity

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Hip hop was so new and it was something that we really loved. The bigger companies were starting to profit off of it because the kids wanted to dress a certain way. These high end brands were slow to embrace teens remixing their styles. Damon went searching for this elusive, day-less hole hat all over New York. He finally tracked one down and that happened.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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