Master Your Sales Pipeline with Matt Heinz, Founder & President of Heinz Marketing
Modern CTO
00:00
Harmonizing Sales and Marketing Strategies
Exploring the critical need for aligning sales and marketing efforts by developing a strong playbook, enhancing channel coordination, and leveraging varied ecosystems. The discussion also highlights the value of personalized email marketing in the pharmaceutical sector, understanding buyer intent signals, and mapping out the buyer's journey for proactive demand generation.
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