Maximizing Business Sale Value on Marketplaces

Exploring strategies and criteria for selling and buying SaaS businesses on online marketplaces, focusing on valuation, financing options, and the role of marketplace brokers. Emphasizing the importance of data, documentation, customer retention, and niche products in achieving a higher valuation multiple and competitive tension. Discussing the evolving landscape of small M&A with marketplaces taking on advisory roles and increased emphasis on tailored buyer-seller matchmaking.