10min chapter

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GenAI for CX, Cybersecurity, Fraud Detection, and Marketing Workflows in Insurance - with Dr. John Almasan of TIAA

The AI in Business Podcast

CHAPTER

Harnessing Generative AI for Customized Marketing in Insurance

Exploring the application of generative AI in tailoring marketing content for different audience segments in the insurance industry, with a focus on retirement planning. The chapter emphasizes the importance of human oversight, customization of content, and leveraging AI for enhanced client connectivity.

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