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316: Whale: The Realities and Struggles of Building a SaaS Startup - with Gary Vanbutsele
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
The Art of Building Partnerships
I think what we didn't do well was we pitched the ID to them the way we would pitch it to a customer, which is not the same. They are looking at this completely differently. What really mattered to them was being able to position themselves towards their customer in a better way than they would have done before. For me, it's about positioning myself as the experts.
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