11min chapter

Indie Hackers cover image

#091 – Making It Happen as an Early-Stage Founder with Mark Fershteyn of Recapped

Indie Hackers

CHAPTER

Shifting Focus and Adjusting Messaging in a Sales Organization

The chapter discusses the process of shifting the focus of their product from proposal software to a sales organization selling software to salespeople. They explain how they adjusted their messaging and target audience to reach new customers in different industries.

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