Shifting Focus and Adjusting Messaging in a Sales Organization

Mark Fershteyn (@markfersh) always knew he wanted to start a business, but there was just one problem: He didn't know what that business would be. Of course, this wasn't enough to stop a determined founder in his tracks. And so, fueled by raw optimism and a refusal to lose, Mark embarked on a years-long journey to build a promising business, discovering and overcoming dozens obstacles in the process. In this episode, Mark shares the story behind his business, Recapped: recovering from failures and false starts, dealing with the stress caused by a dwindling bank account, finding product-market fit through sheer persistence and faith in what he was building, and learning new things about himself in the process.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/091-mark-fershteyn-of-recapped