Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead.
Two PreSales in a Pod
00:00
How to Write a Simplified Pre Sales Playbook
There's a several principles that you can follow and building a playbook to help ensure that these playbooks are simple. And this idea of creating a pre sales playbook on a single page. That's easy to understand for new hires and helps them understand what's most important in executing a deal. Imagine what it could do to jumpstart cross functional alignment and collaboration because nobody will read your 50 page playbook.
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