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Een merk bouwen, zo doen ze dat bij IXXI
Baanbrekende Businessmodellen | BNR
Bescherming en Creativiteit in Merkontwikkeling
In dit hoofdstuk wordt de focus gelegd op de bescherming van unieke producten en de creatieve fundamenten van het merk. Er wordt ingegaan op de geavanceerde bescherming via patent en auteursrecht, alsook de uitdagingen rondom merkbescherming internationaal.
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