Why IMAX Is Becoming Bigger Than the Movie
The Town with Matthew Belloni
00:00
The IMAX Influence on Film Marketing
This chapter explores the critical role of IMAX in film marketing and distribution, highlighting its significance as a key selling point for studios. It discusses the technical distinctions of what qualifies as 'filmed in IMAX' and the innovative technologies that enhance the viewing experience. Additionally, the chapter examines ticketing strategies and market trends influencing IMAX’s growth and competitive positioning within the cinema landscape.
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