S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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How to Calculate the Market Size of BMW in Pakistan?
The average cars were placed once every 10 years and they're approximately 1600 new buyers every year. So we have that 20,000 cars divided by a 10 year lifespan. And then we're going to add that to the 1,600 new cars that are purchased every year. And that's going to get us to a total of 3,600 cars purchased per year of BMW. This number is not a lot of cars, but we're just taking a look at the stagnant market as is right now. But maybe alternatively, if the market's going to stay stagnant, what are the things that are going to be going to being going to be in our car offering and how those compare with customer
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