i hate the idea that customers are, you know, purchasing from this third party. You don't have tha handle on brand like you do. There's so much cross over between people find and retail then come to amazon. We found that the 50 something % of customers that didn't repurchase started buying and retail. So i think there's like the data piece that just gets very hard to smars together. Yes, ter ar, post purchase survey tools, but i thinkthe efficiency of the data gets difficult.