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CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

CHAPTER

The Biggest Complaint From Ceos of a Process That They Don't Think Works

Gale: The biggest complaint i have from ceos of a process that they don't think works is innovation. "We just don't have enough innovation, and it doesn't happen fast enough," he says. Gale asks the CEO to prove his new product will sell by spending $2 billion on research in order for him to make an investment. He then wants them to scale back their innovative plans because no one has ever done so analytically before.

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