
CM 215: Roger Martin on Rethinking Management
Curious Minds at Work
The Biggest Complaint From Ceos of a Process That They Don't Think Works
Gale: The biggest complaint i have from ceos of a process that they don't think works is innovation. "We just don't have enough innovation, and it doesn't happen fast enough," he says. Gale asks the CEO to prove his new product will sell by spending $2 billion on research in order for him to make an investment. He then wants them to scale back their innovative plans because no one has ever done so analytically before.
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