If you are not making money on that lending product and you're essentially subsidizing and kind of giving free money, then you don't know if this real product market fit. If you can charge enough to lend and make money and if you can still retain the customer then there's some product market fit is that right? So I feel like there's a lot of greatness happening there. You need to be careful, make sure that it makes sense from a business standpoint, but that's that's kind of my high level point. Well, we are in time. Thank you so much, Toma for sharing all the perspectives right from the early founding days of gusto to expanding to new sectors
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
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