Effective Techniques for Handling Objections in Cold Calling

This chapter covers strategies for navigating objections in sales conversations, emphasizing the importance of making the prospect's experience valuable and positioning the meeting as an opportunity for future engagement. It discusses a technique where the salesperson agrees with the objection, incentivizes conversation, and suggests a test drive without pressuring for an immediate purchase. Additionally, the chapter addresses the importance of practicing specific phrases to handle objections effectively and provides insights on dealing with gatekeepers during cold calling using the triple bypass approach.