Challenges and Evolution in Outbound Sales

The chapter delves into the current challenges faced in outbound sales, such as the increased number of touches needed for engagement and the decreasing conversation rates. It explores the evolution of the Sales Development Representative (SDR) model, emphasizing the need for continuous adaptation and the incorporation of new tools like AI and email automation. The panelists discuss the importance of nurturing leads, timing in sales approaches, and the necessity of creativity in outbound sales strategies to enhance sales performance.