Michael Lombardi on New North Carolina Football GM Job with Bill Belichick, NIL, Recruitment and More
The Joe Pomp Show
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Strategic Resource Allocation in College Athletics
This chapter explores how college athletic programs allocate resources between football and basketball, highlighting the financial implications of these decisions. It emphasizes the significance of football as a revenue generator while also acknowledging the potential of basketball for quicker returns, along with a focus on UNC's sports culture and alumni involvement.
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