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Finding product-market fit twice — Alma’s Harry Ritter on pivots and staying close to customers

In Depth

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How Do You Think About Competitors?

As a founder, how do you think about competitors? In the early days, I know you're very driven by what your customers needed. What would be the advice to founders on how to think about competition? Thinking about competition is tricky, and it's a balancing act. You need to be competitor aware, not competitor obsessed.

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