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#336: Scott Belsky — How to Conquer the Messy Middle

The Tim Ferriss Show

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How to Choose the Right Product for Your Product Launch

When you first launch a product oftentimes ironically the last mile of their experience building the product is spent on the first mile of the customer's experience of the product. A common mistake at this phase is that teams decide to focus on the thing they're most passionate about solving rather than seeking more and more empathy with the person suffering the problem. What advice do you give to entrepreneurs when they have say two or three products that they feel torn between? I always actually say that empathy is more important than passionate when it comes to figuring out what product you should actually do, he says.

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