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The Importance of Reaching Out to Influenced People
MailChimp has over 12 million customers that send more than half a billion emails every single day. They analyse data from the billions of emails they send to offer up personalised recommendations, helping businesses improve engagement and revenue. Vicki Smith is one of MailChimp's most senior staff who works with female-founded e-commerce businesses. She explains how male chimp can be really helpful in analysing this huge amount of data.