How to Sell Arenas and Stadiums

A venue's primary business is to sell that sports team, season tickets, suite sponsorship. So the best way to deliver that box, season ticket sponsor is to say, listen, spend this much money. You're going to get it for the 35 concerts that come to the venue a year. The 14,000 seats in that venue and then there's club seats and then those boxes. Not everything in that venue is going for sale. Some of it has already been pre sold or held back for customer basis. That's another big leaky bucket.