John Wilson Buys the Family Plumbing Company + 5 More Acquisitions + 900% Revenue Growth
Let’s Buy a Business
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The Role of Advertising, Acquisition, and Growth in the Business
The chapter highlights the significance of advertising in business competitiveness and the correlation between business growth and acquiring new customers. It explores the challenge of adjusting advertising costs when acquiring businesses with weak CRM systems and the expenses of notifying customers about ownership changes through physical letters.
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