2min chapter

Let’s Buy a Business cover image

John Wilson Buys the Family Plumbing Company + 5 More Acquisitions + 900% Revenue Growth

Let’s Buy a Business

CHAPTER

The Role of Advertising, Acquisition, and Growth in the Business

The chapter highlights the significance of advertising in business competitiveness and the correlation between business growth and acquiring new customers. It explores the challenge of adjusting advertising costs when acquiring businesses with weak CRM systems and the expenses of notifying customers about ownership changes through physical letters.

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