How to Sell to CEOs

In the beginning, about 8% to 85% of all CEOs who said yes to meeting number one within two weeks. Why do you think you were having that kind of success? What's the lesson we can learn from this? First of all, it's very important how you start that call because of course, people don't want to get a call on their cell or telephone or mobile. It's about how you start, but it's also very much how well prepared you are. Every person, regardless if you're CEO or not, is of course grateful for if the discussion is something that really helps the CEO with something which is around what that CEO is measuring on.