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174. Transforming Mental Clutter into Clarity
The Greg McKeown Podcast
Is Our Collective Attention Spanning Really Declining?
Professor at Technical University of Denmark found he was losing his ability to focus. He launched the largest scientific study yet conducted to answer a key question. Is our collective attention span really shrinking? They analyzed data from Twitter, Google and movie ticket sales. In 2013, a topic would remain in the top 50 most discussed subjects for 17.5 hours; by 2016 that had dropped to 11.9 hours.
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