Secrets of a Rockstar Chief Digital Banking Officer
Banking Transformed with Jim Marous
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Financietu Sus Miss the Digit Process
Research shows that the abandonment rate in digital can be as high as 60 to 80%. If i can retain more than half, you know, two thirds of the ones that would have bandon because of the process itself, i'm growing accounts simply because i'm not losing them. That's a big deal byou. Now, at the end of the day, it's where youre groth's coming from. I is cost efficiency. To be able to use daddy, you already have to apply towards a consumer's next product. And so they never forget the simplicity of the digal process.
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