Anneka Gupta is the Chief Product Officer at Rubrik, a cloud management and data security company with a US$6B market cap. Before Rubrik, Anneka spent 11 years leading various teams at LiveRamp, including product, go-to-market, and operations.
In today’s episode, we discuss:
- How LiveRamp went from $30M to $200M ARR in 3 years
- Anneka’s jack-of-all-trades career
- Why specialist hires can backfire
- When leaders should get in the weeds
- One area every PM can improve in
- Rubrik’s approach to building product
- Much more
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Referenced:
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Where to find Anneka Gupta:
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Where to find Brett Berson:
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Where to find First Round Capital:
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Timestamps:
(00:00) Introduction
(02:11) Inside LiveRamp’s unique growth journey
(12:18) Anneka’s first PM role
(14:20) Leading LiveRamp’s marketing function
(16:17) Why the best product doesn’t win
(21:06) Crafting products for different personas
(24:53) Transitioning Acxiom’s customers to LiveRamp
(33:54) Why Acxiom chose to buy not build
(36:40) Anneka's leap to GM and product leader
(38:22) How 17 diverse roles shaped Anneka’s CPO approach
(40:54) The hidden career growth hack
(43:15) Where domain experience is overrated
(50:33) Mastering the art of altitude shifting
(53:54) PMs should undergo the same training as sales reps
(59:37) Strategies for selling to new personas
(62:40) Lessons from Anneka’s mistake at LiveRamp
(67:56) Who had an outsized impact on Anneka
