How to Negotiate Effectively

Ashley Judd: One of the most important things is to consider the perspective of the opposing party. When we prepare for a negotiation, one of the reasons that we don't ask for what we want is because we only perceive our perspective. But the power comes when you're actually also considering the other person's perspective and why they may have the position that they do. She says whether to reveal and what to reveal is not as simple as a yes, no decision but usually depends upon the situation in which you are negotiating.