Ashley Judd: One of the most important things is to consider the perspective of the opposing party. When we prepare for a negotiation, one of the reasons that we don't ask for what we want is because we only perceive our perspective. But the power comes when you're actually also considering the other person's perspective and why they may have the position that they do. She says whether to reveal and what to reveal is not as simple as a yes, no decision but usually depends upon the situation in which you are negotiating.
How can we get better at negotiating? We hear from a butter maker and entrepreneur about a sensitive deal she recently navigated and then use that experience to draw out the principles and practices essential to any negotiation. Ashleigh Shelby Rosette, a professor who studies and teaches negotiations, gives advice on achieving our objectives in a deal, no matter the context.