FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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How to Target and Influence People to Move a Deal Along

The more you go at market, the more people are involved. You may have to start filling out RFPs, things like that. So now you're dealing with procurement and finance and CEOs. Have you ever done any kind of sector specific or industry specific type marketing? I think we're still trying to understand what the differences would be by sector.

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