You Always Want to Leave People With a Smile on Their Face

Dean Obeidallah: If you want word of mouth marketing you got to give people something worth talking about. Walt Disney had a bunch of great quotes about this I don't remember any of them verbatim, he says. No one's going to go and brag about something if it's bland or boring unless someone just absolutely needs it they say. He adds that for the most part you're not going to orchestrate much around a bland situation.