4min chapter

The Espresso Hour cover image

Making Your First $1 Online, Pivotal Career Moments, and Leaving Twitter? - Espresso Hour Q&A E2

The Espresso Hour

CHAPTER

Do You Want to Get More People on Your Digital Product?

When you hit publish on some kind of digital product, realizing that it's the start and not the end is a big aha moment. For every one person that buys, there were 50 that didn't. And your goal is then to figure out how to tweak your offer to get more people on it. Don't underestimate the power of one-on-one interviews talking to every single customer who buys something from you.

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