Patrick Downs on spotlight questions and improving messaging
Outbound Squad
Cold Calling Is the Worst Way to Open Up a Meeting
" click tracking, i find lowers the open rate oftentimes too. And it's usually not very accurate, depending on the size and company you're reaching out to." "If we could tell what people are doing, that when someone goes to your web site from a cold email, do the likelihood that they book a meetingas got to be way higher," he says. 'You crate this, i call this inboundish younu, crate kind of inbound fuel'
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