AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter examines how programmatic buying is transforming television advertising, specifically in the realm of connected TV and media streaming. It highlights the benefits, mechanisms, and current relevance of this approach while addressing privacy concerns and dynamic creative solutions for advertisers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode