Intro

Angelina Marmorato: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/angelina-marmorato/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

This chapter examines how programmatic buying is transforming television advertising, specifically in the realm of connected TV and media streaming. It highlights the benefits, mechanisms, and current relevance of this approach while addressing privacy concerns and dynamic creative solutions for advertisers.

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