Invest Like the Best with Patrick O'Shaughnessy cover image

Eric Balchunas – The Past, Present & Future of ETFs - [Invest Like the Best, EP.93]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The Most Effective Marketing Strategy Ever for Any T F?

D x j was the first time i'd seen someone effectively do single ticker marketing. Once you get, let's say, 50 million dollars a day in volume, it's very difficult for anyone to stop that snowball rolling downhill. The stars alined for that strategy, they went all out. It was on t v. Jeremy schwirtz was on panels. They were writing white papers. Everyone involved got on. Because they were like a speed boat and not an aircraft carrier, theyn't have to go through. And they just got out quick, and they got out everywhere.

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